In today's era, many development planners and policymakers refer to tourism as the main pillar of economic development and believe that the basic method of tourism development is to achieve sustainable development, and the develop ent of sustainable tourism increases ta
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In today's era, many development planners and policymakers refer to tourism as the main pillar of economic development and believe that the basic method of tourism development is to achieve sustainable development, and the develop ent of sustainable tourism increases tax revenues, exports and economic growth of countries. The aim of the this research was to present a model of sustainable tourism development with an emphasis on technology commercialization in Iran, which was done in a combined manner and is practical in terms of purpose and based on the descriptive-correlation method. Factors affecting the development of tourism were identified with an emphasis on technology commercialization based on in-depth interviews with 11 academic and organizational experts. The output of this stage was 35 components in the form of 4 dimensions: technology, economic, market awareness, laws and guidelines, That were leveled with interpretive structural modeling method and clustered with Mic Mac analysis, which was analyzed using Excel software. The results showed that the economic dimensions, market knowledge, rules and guidelines are in the first level, and the technological dimension is in the second level. The economic dimension is in the dependent cluster, the dimensions of market knowledge, rules and guidelines are in the linked cluster and the technology dimension is in the independent cluster. Based on the results of the research, it is suggested that information and communication technology tools should be seen in all official and unofficial tourism.
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